Lexus Headquarters Presentation

Over the past few months, me and a group of 3 other girls spent a few hundred hours working on an Integrated Marketing Communications Plan for the Lexus CT200h, Lexus' future first hybrid premium compact. The result of all our hard work? A 76 slide deck, 60+ page report, 25-minute sales pitch in front of my advertising professor, and a final invitation to pitch our advertising campaign to Lexus' VP of Marketing. I can't publicly share the details of our campaign, but I can share a lot of the lessons I learned while working on the IMC Plan, my experience at Lexus, and some cool pictures I took while I was there. Check back in a few days for a more detailed update!