For over 40 years, there was only one way to use the ketchup packet, and complaints about it for nearly as long: too messy, too small, too hard to open. Today, Heinz unveiled a new ketchup packet with two openings, that allows for both dipping and squeezing. The new packet costs a little more than the traditional ketchup packet but also holds 3x more ketchup.
Although this is Heinz's first major packaging change to its ketchup packet, the concept behind the packaging is not completely new. The design seems reminiscent of the Sweet & Sour packets (or whatever flavored packet you like to dip your McNuggets in) already available in McDonalds and even more reminiscent of the jar-shaped Nutella packets sans 2 different openings.
Completely original or not, Heinz's new packaging is absolutely brilliant and an excellent example of great marketing and design. Now you don't have to grab 10 ketchup packets at once and look like a complete jerk, or worry about getting ketchup all over yourself while carefully opening to corner of a regular ketchup packet. The new packet is in test markets and currently only available in the Midwest and Southeast, but should be more widely available in the future. Visit Heinz's facebook page to find out more and become a fan to show your support.
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