Lexus Headquarters Presentation

Over the past few months, me and a group of 3 other girls spent a few hundred hours working on an Integrated Marketing Communications Plan for the Lexus CT200h, Lexus' future first hybrid premium compact. The result of all our hard work? A 76 slide deck, 60+ page report, 25-minute sales pitch in front of my advertising professor, and a final invitation to pitch our advertising campaign to Lexus' VP of Marketing. I can't publicly share the details of our campaign, but I can share a lot of the lessons I learned while working on the IMC Plan, my experience at Lexus, and some cool pictures I took while I was there. Check back in a few days for a more detailed update!

Blog Transition

Writing has always been one of my least favorite subjects throughout all of high school and college. Beyond texting and instant messaging my friends online, I have never written anything out of recreation or anything I didn't feel like I had to write.

When I first started this blog, I saw it as a burden and something I just had to do to pass my WRIT340 class. I hated it at first but as I continued to blog, I started to realize that there's something really therapeutic about being able to not only express my opinion to a bunch of strangers online, but my opinion about the things I care about and in a writing style I can call my own.

As the end of my junior year fast approaches, I am no longer required to update this blog as part of my WRIT340 class. I want to make clear however, that I want to continue to update this blog - perhaps more than I have in the past now that I have more time.

I will continue to post serious blog posts in response to news and other blogs, as I have been doing, but I also want to start blogging about my own personal experiences that are relevant to advertising and design. To make things easier for those who only want to follow one or the other, I will separate them into 2 different folders/tags in the navigation bar.

Stay Tuned!